THE SPIRAL

THE SPIRAL is a rebranding project for The Sound of Vinyl, transforming it into a destination for music discovery, vinyl culture, and a community of collectors.

Inspired by the continuous spiral groove of a vinyl record, the identity celebrates exploring new music, sharing recommendations, and building collections that tell a personal story.

The visual identity combines groove-inspired graphics, bold typography, and editorial layouts to reflect the rhythm, emotion, and individuality of vinyl collecting.